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We refer to these individuals throughout this report as “online daters,” and we define them in the following way: Taken together, 11% of all American adults have done one or both of these activities and are classified as “online daters.” In terms of demographics, online dating is most common among Americans in their mid-20’s through mid-40’s.Some 22% of 25-34 year olds and 17% of 35-44 year olds are online daters.

Online dating is also relatively popular among the college-educated, as well as among urban and suburban residents.And 38% of Americans who are single and actively looking for a partner have used online dating at one point or another.In general, online daters themselves give the experience high marks.Some 79% of online daters agree that online dating is a good way to meet people, and 70% of them agree that it helps people find a better romantic match because they have access to a wide range of potential partners.Additionally, 22% of online daters have asked someone to help them create or review their profile.

Women are around twice as likely as men to ask for assistance creating or perfecting their profile—30% of female online daters have done this, compared with 16% of men.Even today, the vast majority of Americans who are in a marriage, partnership, or other serious relationship say that they met their partner through offline—rather than online—means.At the same time, the proportion of Americans who say that they met their current partner online has doubled in the last eight years.This question was asked of everyone in a marriage or other long-term partnership, including many whose relationships were initiated well before meeting online was an option.Looking only at those committed relationships that started within the last ten years, 11% say that their spouse or partner is someone they met online.Some 6% of internet users who are in a marriage, partnership, or other committed relationship met their partner online—that is up from 3% of internet users who said this in 2005.