The shapewear flattened Ms Santiago's waist and boosted her back side.
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Some women have even been encouraged to undergo surgery in order to gain their ideal butt size.
Another problem is doctors performing butt-enhancement surgeries that don't have experience.
Dr Schulman says about 20 per cent of his patients come to him so he can fix lumps, bumps and uneven butt cheeks done by unskilled doctors.
Daily Burn, which streams workout videos, says views for its Butt, Hips and Thighs video doubled in January and have remained popular.
The video is so popular that Daily Burn is adding another butt workout clip in December.
'When people see things repeated on TV more and more, it becomes normalized,' Stephens says.